Abandoned Cart Recovery with Gmail & Google Sheets
How it works
Automatic Detection: Instantly identifies abandoned carts via webhook from your e-commerce store.
Progressive Sequence: Automatically sends 3 recovery emails over 7 days with increasing incentives.
Dynamic Personalization: Inserts abandoned products, customer name, and unique promo codes.
Performance Tracking: Analyzes conversion rates and recovered revenue.
Set up steps
1. Configure the webhook: Connect your e-commerce platform (Shopify, WooCommerce, Magento) to trigger the workflow when a cart is abandoned.
2. Email service: Set up your email sending service (Gmail, SendGrid, Mailgun) with proper credentials.
3. Customization: Adapt email templates with your brand guidelines, logo, and tone of voice.
4. Promo codes: Integrate your discount code system (10%, 15%, 20%).
5. Analytics tracking: Connect a Google Sheet to track recovery performance.
6. Testing: Validate the workflow with test data before activation.
Key Features
Smart targeting: Automatically filters qualified carts (minimum value, valid email).
Optimized timing: Scientifically timed sequence (1h, 24h, 72h) to maximize conversions.
Progressive incentives: Increasing discounts (10% → 15% → 20%) to create urgency.
Responsive design: Email templates optimized for all devices.
Unique codes: Automatically generates personalized promo codes for each customer.
Built-in analytics: Real-time tracking of open rates, clicks, and conversions.
Error handling: Robust system with notifications in case of technical issues.
Professional templates: Modern email designs with optimized call-to-actions.
Advanced Features
Customer segmentation: Differentiates between new and returning customers.
Automatic exclusions: Avoids sending to customers who already purchased.
Multi-language: Supports different languages based on location.
A/B Testing: Tests different email versions to optimize performance.
CRM integration: Syncs data with your customer management system.
Metrics Tracked
Recovery rate per email in the sequence.
Real-time recovered revenue.
Open and click-through rates for each email.
Promo codes used and their effectiveness.
Average delay between abandonment and conversion.
Customization Options
Flexible timing: Adjust sending delays to fit your industry.
Variable incentives: Change discount percentages as needed.
Dynamic content: Adjust messages based on product types.
Configurable thresholds: Set your own qualification criteria.
Full branding: Integrate your complete visual identity.
Conclusion
This workflow automatically turns abandoned carts into sales opportunities with a scientific and personalized approach, generating measurable ROI for your e-Commerce.
It comes as a ready-to-use .json file that you can import directly into n8n, allowing immediate automation without building anything manually.
Once imported, you only need to connect your services (e.g., store, email provider, Google Sheets), customize templates, and activate the workflow.